Strategic management provides the basis for adapting the organisation to the vagaries of an unpredictable, turbulent environment and for more effectively and efficiently achieving the firm's objectives. 

Strategic management provides the basis for adapting the organisation to the vagaries of an unpredictable, turbulent environment and for more effectively and efficiently achieving the firm's objectives. Strategic Management is the continuous process of analysis, planning, and action to keep a firm is aligned with its external environment. It aims to capitalize on organisational strengths and environmental opportunities while minimizing or avoiding organisational weaknesses and environmental threats.

Strategic management is a multidisciplinary course that integrates the knowledge learned from other courses that were concerned with a specific functional area (e.g. production, marketing, finance, accounting, human resources), and/or well-defined and specialised body of knowledge (e.g. economics, statistics, business law, information systems). In contrast, the problems and issues of strategic management cover the whole spectrum of business and management. The course learning outcomes are as follows:

• Explain the basic concepts in strategic management and various type of strategies
• Apply strategic approaches, techniques, and tools in strategic management.
• Propose potential alternative strategies from issues of business and management in a given situation

OBE for BPMN3023 Strategic management - Group W

TEACHING/SUPERVISION EVALUATION AND TESTIMONIAL

Thank you so much for all your guidance and support throughout this class. You've really helped us prepare for the upcoming exams, and we’re grateful for your dedication and effort. We’ll do our best to apply what we’ve learned!"

Cara mengajar yang sangat teratur dan terselit pencritaan yang membantu menarik perhatian pelajar semasa kelas. Terima kasih dr

Lecturer is very good at making the students understand the contents of the course and is very passionate about the subject.

The lecturer for the Strategic Management course has been very effective in explaining key concepts and frameworks in a way that is both engaging and easy to follow. They encourage active participation and discussion, which helps deepen our understanding of strategic thinking and decision-making. The assessments are well-designed, challenging us to think critically and apply strategic theories to real-world business scenarios. Overall, the lecturer's approach has made the subject more interesting and has provided valuable insights into strategic management practices.