YouTube marketing is a strategy that involves a powerful mix of tactics for promoting products/services or brands. This includes the creation and uploading of promotional videos on the company's YouTube channel, working with influencers and using YouTube's advertisements, etc. YouTube fascinates users of all ages
Sholars and theorists have defined theories in varied ways and every different definition implies how theory can do wonders for us. Theories have been defined as “set of interrelated propositions” (Hoover, 1984), “set of systematic hunches” (Burgoon, 2012) “set of systematic generalization” (Severin & Tankard Jnr., 1982) “set of ideas” (McQuial, 1983).